[CES 2020] Security film manufacturer YES2B joins MIK INNOVATION HOT SPOT as official promotion partner

Security film manufacturer YES2B (CEO Heo Je-yu) participated in the world’s largest technology exhibition CES 2020 opening in Las Vegas on Jan. 7-10 as the official partner in CES startup zone Eureka Park MIK INNOVATION HOT SPOT.

YES2B, a film specialist in Korea which S-view launched. S-view had been developing technologies to block blue light since 2009, and it has developed special films in various sizes for monitors, notebooks, and mobile phones. It was recognized for its quality in domestic and overseas markets and is selected as a promising SME that successfully leads global business.

YES2B brought smartphone monitor security film for iPhone 11 and XS to the exhibition and attracted the attention of visitors. The security film completely blocks the view even in frequent changes in the angles, growing closer to the lives of people using it.

With the recent announcement of blue light being one of the causes of macular degeneration, one of the leading causes of blindness in adults over 65 years old, there is a growing interest in how to block blue light among consumers. Blue light consist of 380 – 450mm of visible light, which has the highest energy. It is not absorbed by the cornea or lens, so it directly affects the retina. Prolonged exposure of blue light can degrade the vision, and even cause sleep disorders by interfering hormone secretion.

Based on this, the monitor security film released by YES2B is a special film applied with privacy protection technology that the liquid crystal screen is clearly visible from the front and not visible beyond 30 degrees with the patented micro louver technology.

Also, the blue light is blocked, so the users are more comfortable even when using the monitor for a long time.

A YES2B official said, “YES2B monitor security film is made with blue light blocking technology, so eyes are less strained even when using the monitor for a long time. As it was announced that blue light is one of the causes of macular degeneration, our security film that effectively blocks blue lights is expected to draw more attention.”

Attendees of MIK INNOVATION HOT SPOT, as well as global media, overseas buyers, and visitors from each country, experienced the security film by YES2B and showed great interest.

AVING NEWS, the media that has made the most promotion of Korean companies, has set up MIK INNOVATION HOT SPOT (Sands Expo, Level 1, Hall G #52843) in CES 2020 Startup Zone EUREKA PARK as the project to help Korean startups to enter the global market, and will introduce the major Korean startups to the world. By using the strengths of CES, AVING NEWS plans to inform investors, buyers and media Korea’s promising startups through various programs such as strategic consulting, PR marketing, and networking parties. MIK Zone was hosted by Next Generation Convergence Contents Industry Association, AVING NEWS, and MD Insight, and organized by Bluefoot. It was participated by Changwon Industry Promotion Agency, Incheon Techno Park Startup Support Center, Gwangju University Startup Support Group, and Sungshin Women’s University Startup Support Group.